Company: Ithaca Hummus

To launch Ithaca’s bold new collab with Graza Olive Oil, we made a splash at Expo West 2025—literally building our booth experience from the ground up. I led the creative direction and design of digital airport ads, the booth, a happy hour experience, and matching team swag that became a hot commodity during the show.

Following the show, I creative directed and produced co-branded materials for our consumer-facing launch, including a curated influencer gifting experience that helped drive buzz and engagement.

Featured Press:
Dieline | NOSH | Food Navigator