Ithaca Hummus
Photographer: Amy Lombard

As the Lead Creative at Ithaca Hummus, I led a large-scale brand photoshoot to support the launch of our new brand platform, which encourages people to step out of their comfort zones and embrace bold, new experiences.

From managing the RFP process to overseeing details on set, I worked closely with the photographer, wardrobe stylist, food stylist, and prop stylist to ensure a seamless production. This shoot was the first step in building our brand asset library, creating craveable, in-the-moment photography to support key launch initiatives—including our website redesign, digital retailer media, paid social, and email marketing.